Global Marketing Management by Warren J Keegan

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Global Marketing Management by Warren J Keegan

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Global Marketing Management by Warren J Keegan

For graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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SKU Unavailable
ISBN 13 9780139030239
ISBN 10 0139030239
Title Global Marketing Management
Author Warren J Keegan
Condition Unavailable
Publisher Pearson Education (US)
Year published 1998-11-03
Number of pages 656
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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