Global Marketing Strategy by Harold Wong Chee

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Global Marketing Strategy by Harold Wong Chee

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Summary

Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalization, environmental analysis, global market entry strategy, the global marketing mix and the implementation of global marketing strategies.

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Global Marketing Strategy by Harold Wong Chee

Developed from an analysis of courses in the area of international and global marketing, this book contains a theoretical overview of strategy and globalization, environmental analysis, global market entry strategy, the global marketing mix and the implementation of global marketing strategies.

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SKU Unavailable
ISBN 13 9780273623489
ISBN 10 0273623486
Title Global Marketing Strategy
Author Harold Wong Chee
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 1998-06-18
Number of pages 736
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.