Globalization, Development and the Mass Media by Colin Sparks

Globalization, Development and the Mass Media by Colin Sparks

Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Colin Sparks is a professor at the Centre for Communication and Information Studies at the Univeristy of Westminster and Co-Editor of Media, Culture and Society. Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.

SKU	Unavailable
ISBN 13	9780761961628
ISBN 10	0761961623
Title	Globalization, Development and the Mass Media
Author	Colin Sparks
Condition	Unavailable
Binding Type	Paperback
Publisher	SAGE Publications Inc
Year published	2007-11-20
Number of pages	264
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable