God's Word of Life for Leaders
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God's Word of Life for Leaders by Zondervan Publishing
How do politicians try to shape their news coverage? Sellers examines strategic communication campaigns in the U.S. Congress. He argues that these campaigns create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process. These four stages are closely related; decisions at one stage influence those at another. Sellers uses diverse evidence, from participant observation and press secretary interviews, to computerized content analysis and vector auto regression. The result is a comprehensive and unprecedented examination of politicians' promotional campaigns and journalists' coverage of those campaigns. Countering numerous critics of spin, Sellers offers the provocative argument that the promotional messages have their origins in the actual policy preferences of members of Congress. The campaigns to promote these messages thus can help the public learn about policy debates in Congress.| SKU | Unavailable |
| ISBN 13 | 9780310979012 |
| ISBN 10 | 0310979013 |
| Title | God's Word of Life for Leaders |
| Author | Zondervan Publishing |
| Series | God's Words Of Life S |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Zondervan |
| Year published | 1999-09-03 |
| Number of pages | 208 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |