Googled by Ken Auletta
There are companies that create waves and those that ride or are drowned by them. This title offers a ride on the Google wave, and presents an account of how it formed and crashed into traditional media businesses.
Ken Auletta, one of the pre-eminent US-based business journalists of the past thirty years, has written the Annals of Communications column for The New Yorker since 1992. He is the author of ten books, including four US bestsellers: Three Blind Mice: How the TV Networks Lost Their Way; Greed and Glory on Wall Street: The Fall of the House of Lehman and World War 3.0: Microsoft and Its Enemies. He lives in Manhattan with his wife, the agent Amanda Urban.
| SKU | Unavailable |
| ISBN 13 | 9780753522660 |
| ISBN 10 | 0753522667 |
| Title | Googled |
| Author | Ken Auletta |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ebury Publishing |
| Year published | 2010-02-25 |
| Number of pages | 400 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |