The Great A&P and the Struggle for Small Business in America by Marc Levinson

The Great A&P and the Struggle for Small Business in America by Marc Levinson

From modest beginnings as a tea shop in New York, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, the owner of nearly sixteen thousand stores and dozens of factories and warehouses, and in 1929 it became the first retailer to sell $1 billion in goods--in a single year. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail, enlisting the state and federal governments to stop price discounting, tax chain stores, and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case, the federal government pressed criminal charges against the Great A&P for selling food too cheaply--and won. The Great A&P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history, the story of how George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.

SKU	Unavailable
ISBN 13	9780809095438
ISBN 10	0809095432
Title	The Great A&P and the Struggle for Small Business in America
Author	Marc Levinson
Condition	Unavailable
Binding Type	Hardback
Publisher	Hill & Wang Inc.,U.S.
Year published	2011-08-30
Number of pages	358
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable