The Great Marketing Turnaround
The Great Marketing Turnaround
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Rapp, Stan: - Stan Rapp is Chairman of Engauge, a pioneering customer engagement agency founded three years ago with private equity partner Halyard Capital. He is coauthor of six books, including the international best-seller Maxi- Marketing. Advertising Age included him as one of the 101 individuals who shaped advertising in the 20th century. Rapp, over a 30-year period, served as CEO of two agencies that now generate combined revenues of one billion dollars. Rapp is a member of the DMA Hall of Fame.
| SKU | Unavailable |
| ISBN 13 | 9780133655605 |
| ISBN 10 | 0133655601 |
| Title | The Great Marketing Turnaround |
| Author | Stan Rapp |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Pearson Professional Education |
| Year published | 1990-08-17 |
| Number of pages | 300 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |