Green Swans by John Elkington
Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington--dubbed the Godfather of Sustainability--explores new forms of capitalism fit for the twenty-first century.
If Nassim Nicholas Taleb's Black Swans are problems that take us exponentially toward breakdown, then Green Swans are solutions that take us exponentially toward breakthrough. The success--and survival--of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington's first-hand experience in some of the world's best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest Ugly Ducklings of today's world may turn into tomorrow's world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.John Elkington is a global expert on corporate social responsibility and long-term development. He is the Founder and Executive Chairman of Volans, a future-focused company that works at the nexus of sustainability, entrepreneurship, and innovation. He is also a co-founder of SustainAbility (1987, where he serves on the Board of Directors as a non-executive director) and Environmental Data Services (ENDS, 1978).
| SKU | Unavailable |
| ISBN 13 | 9781732439122 |
| ISBN 10 | 1732439125 |
| Title | Green Swans |
| Author | John Elkington |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Greenleaf Book Group LLC |
| Year published | 2020-04-07 |
| Number of pages | 296 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |