Grow by Jim Stengel
Based on almost ten years of research involving 50,000 companies, the author shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.
In seven years as global marketing officer of Procter & Gamble, Jim Stengel was influenced by celebrated management writers such as Jim Collins, author of Good to Great, and Stephen Covey.. Grow stands a chance of becoming a similarly influential text for a new generation of executives * Financial Times *
By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times * Arianna Huffington *
When you start reading Grow, you may well feel a little sceptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out * Sir Martin Sorrell, CEO, WPP *
A new, powerful model for business. ... A must-read ... for all business leaders * Sheryl Sandberg, COO, Facebook *
Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth * Robert A. McDonald, chairman, president, and CEO, Procter & Gamble *
By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times * Arianna Huffington *
When you start reading Grow, you may well feel a little sceptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out * Sir Martin Sorrell, CEO, WPP *
A new, powerful model for business. ... A must-read ... for all business leaders * Sheryl Sandberg, COO, Facebook *
Grow is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth * Robert A. McDonald, chairman, president, and CEO, Procter & Gamble *
Jim Stengel was the director of marketing at P&G for twenty-five years and is the founder of the Jim Stengel Company, a consulting firm. He is also a professor of marketing at the UCLA Anderson School of Management.
| SKU | Unavailable |
| ISBN 13 | 9780753540664 |
| ISBN 10 | 0753540665 |
| Title | Grow |
| Author | Jim Stengel |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Ebury Publishing |
| Year published | 2012-01-12 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |