{"product_id":"growth-directors-secret-book-andrew-brent-9781472936295","title":"The Growth Directors Secret","description":"\u003cp\u003e\u003cb\u003eShortlisted for the CMI's Management Book of the Year Award 2018 and \u003c\/b\u003e\u003cb\u003ethe Business Book Awards 2018 \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eGrowth can be the most important attribute that any business can have, and yet is commonly the least well-managed area of a business’ operations. \u003cbr\u003e\u003cbr\u003eExplaining why this is, \u003ci\u003eThe Growth Director’s Secret\u003c\/i\u003e examines the structural\/cultural factors that hold many conventionally-organized companies back. The book explores important new insights from neurological research, which reveal near-universal misunderstandings about consumer motivations, shopping behaviour and brand choice. Andy Brent shows how these flaws lead many businesses to develop bland, undifferentiated consumer propositions and wasteful commercial\/marketing plans, which condemn them to year upon year of stagnant growth.\u003cbr\u003e\u003cbr\u003eThe book challenges much current commercial and marketing thinking, and introduces important new ideas such as:\u003cbr\u003e\u003cbr\u003e·         The Big Growth Mistake that almost all companies make\u003cb\u003e;\u003c\/b\u003e\u003cbr\u003e·         Shopping on Auto-pilot;\u003cbr\u003e·         the crucial Moments of Maximum Emotional Impact (MoMIs) where all brand choice decisions are made; and \u003cbr\u003e·         Marketing at Open Minds – a challenging new way to think about building growth-orientated marketing plans.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eT\u003c\/i\u003e\u003ci\u003ehe Growth Director’s Secret\u003c\/i\u003e is essential reading for business owners and managers,  proposing a challenging and innovative Growth Paradigm for companies who want to break the constraints of conventional business thinking and set themselves up for significant, sustained, profitable growth.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552090136849,"sku":"GOR008917041","price":18.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1472936299.jpg?v=1750758611","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/growth-directors-secret-book-andrew-brent-9781472936295","provider":"World of Books ","version":"1.0","type":"link"}