Growth Hacker Marketing by Ryan Holiday

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Growth Hacker Marketing by Ryan Holiday

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Growth Hacker Marketing by Ryan Holiday

A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies

"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. 

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

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Ryan Holiday is a leading thinker and writer on ancient philosophy and its use in modern life. He is a sought-after speaker, strategist, and author of numerous popular books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and Stillness Is the Key, which was named the #1 New York Times bestseller. Almost two million individuals have read his books, which have been translated into over 30 languages. He and his family live just outside of Austin, Texas.

SKU Unavailable
ISBN 13 9781591847380
ISBN 10 1591847389
Title Growth Hacker Marketing
Author Ryan Holiday
Condition Unavailable
Binding Type Paperback
Publisher Penguin Putnam Inc
Year published 2014-09-30
Number of pages 176
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.