Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Alex Lavery

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Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Alex Lavery

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Hacker, Maker, Teacher, Thief: Advertising's Next Generation by Alex Lavery

- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.

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SKU Unavailable
ISBN 13 9780956608338
ISBN 10 0956608337
Title Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Author Alex Lavery
Condition Unavailable
Binding Type Paperback
Publisher Creative Social
Year published 2014-08-26
Number of pages 294
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.