Hacking Growth by Sean Ellis

Hacking Growth by Sean Ellis

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.

So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.

Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and spaghetti-on-the-wall approaches with more consistent, replicable, cost-effective, and data-driven results.

Morgan Brown has been an active part of the UK punk scene for over twenty years as a guitarist, drummer and songwriter. His various bands have toured widely, sharing bills with many of the genre's leading lights, including, on numerous occasions, the Damned. He is a self-confessed music nerd, enjoying a wild assortment of pop, jazz, folk, heavy metal, country, and whatever else takes his fancy. He is also an avid consumer of sci-fi and crime fiction and is a regular contributor to Hark! The 87th Precinct podcast, which is dedicated to the detective novels of Ed McBain. He lives in Liverpool, UK.

SKU	Unavailable
ISBN 13	9780451497215
ISBN 10	045149721X
Title	Hacking Growth
Author	Sean Ellis
Condition	Unavailable
Binding Type	Hardback
Publisher	Currency
Year published	2017-04-25
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable