The Halo Effect
The Halo Effect
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Summary
Controversial and iconoclastic, a veteran corporate manager and business school professor exposes the dangerous myths, fantasies and delusions that pervade so much of the business world today.
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The Halo Effect by Phil Rosenzweig
Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.
Phil Rosenzweig is a professor at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Formerly at Harvard Business School, he has published numerous articles on business policy and management. He lives in Sedbergh, Cumbria and Lausanne.
| SKU | Unavailable |
| ISBN 13 | 9781847393364 |
| ISBN 10 | 1847393365 |
| Title | The Halo Effect |
| Author | Phil Rosenzweig |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Simon & Schuster Ltd |
| Year published | 2008-10-06 |
| Number of pages | 256 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |