A Handbook of Qualitative Methodologies for Mass Communication Research
A Handbook of Qualitative Methodologies for Mass Communication Research
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Summary
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
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A Handbook of Qualitative Methodologies for Mass Communication Research by Nicholas W Jankowski
Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis.The Handbook represents the first volume devoted to the utilization of such methods in mass media research. It includes contributions from those at the forefront o communication studies who apply a developing methodology to media contents, contexts and audiences. Among others, Gaye Tuchman writes on news production, Dave Morley and Roger Silverstone on media audiences, and Horace Newcombe applies qualitative methods to television drama.In view of the rapid changes which the media environment is now undergoing, the books systematic overview of qualitative research methods will benefit commercial organisations as well as academic institutions.'A concise text in an area with a literature that is often dense and arcaneWell written, good reading.' - Adrian Quinn, Teesside University
Nicholas W. Jankowski, Klaus Bruhn Jensen
| SKU | Unavailable |
| ISBN 13 | 9780415054058 |
| ISBN 10 | 0415054052 |
| Title | A Handbook of Qualitative Methodologies for Mass Communication Research |
| Author | Nicholas W Jankowski |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Taylor & Francis Ltd |
| Year published | 1991-12-19 |
| Number of pages | 288 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |