Hospitality Strategic Management by Cathy A Enz

Hospitality Strategic Management by Cathy A Enz

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.

SKU	Unavailable
ISBN 13	9780470083598
ISBN 10	047008359X
Title	Hospitality Strategic Management
Author	Cathy A Enz
Condition	Unavailable
Binding Type	Hardback
Publisher	John Wiley and Sons Ltd
Year published	2009-04-21
Number of pages	696
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable