How Google Works by Eric Schmidt Iii

How Google Works by Eric Schmidt Iii

Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub smart creatives.

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (Consensus requires dissension, Exile knaves but fight for divas, Think 10X, not 10%) with numerous insider anecdotes from Google's history, many of which are shared here for the first time.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

ERIC SCHMIDT is executive chairman of Google, where he served as chief executive officer from 2001 to 2011. A member of the President s Council of Advisors on Science and Technology, Schmidt also chairs the board of the New America Foundation and is a trustee of the Institute for Advanced Study in Princeton, New Jersey.
JARED COHEN is director of Google Ideas and an Adjunct Senior Fellow at the Council on Foreign Relations. He is a Rhodes Scholar and the author of several books, including Children of Jihad and One Hundred Days of Silence. He is a member of the Director s Advisory Board at the National Counterterrorism Center.

SKU	Unavailable
ISBN 13	9781455582341
ISBN 10	1455582344
Title	How Google Works
Author	Eric Schmidt Iii
Condition	Unavailable
Binding Type	Hardback
Publisher	Little, Brown & Company
Year published	2014-09-23
Number of pages	304
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable