How Smart Is Your Dog? by Na

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How Smart Is Your Dog? by Na

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How Smart Is Your Dog? by Na

This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.
Magdalena Eriksroed-Burger>is Research Associate at the University of Bamberg, Germany.

Heidi Hein-Kircher>is Head of Department at the Herder-Institute for Historical Research on East Central Europe in Marburg, Germany.
Julia Malitska is Project Researcher at the School of Historical and Contemporary Studies at Sü¾¦˜¼dertü¾¦˜¼rn University, Sweden.

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SKU Unavailable
ISBN 13 9781445465845
ISBN 10 1445465841
Title How Smart Is Your Dog?
Author Na
Condition Unavailable
Binding Type Hardback
Publisher Parragon
Year published 2012-02-03
Number of pages 64
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.