How to Market Books by Alison Baverstock
This international edition of How to Market Books covers every topic including, online marketing, direct mail, copy writing, viral marketing, and different sectors such as children's book and professional publishing.
"The bible for book marketers in publishing" "It's wit and wisdom - not to mention its realism - are crucial aids to any writer." "Much more then a guide: it is also an up to date picture of the publishing world today." "It will certainly top our reading lists at Oxford Brookes." Handling & Storage Solution, 30 Nov 2007 "Over the years the books has attracted innumerable compliments for its common-sense and practical information: it has appeared on reading lists everywhere, on the shelves of libraries supporting study in field, and in small firms and departments where publishing and bookselling take place for real" "One reason that the book has continued to do and sell well is that it does what it says on the tin- it offers a great deal of sensible and relevant information that readers really want and need." "Baverstock has updated this practical guide in a way that will appeal to readers not just n the UK but anywhere" Library Review - Aberdeen "A great teaching aid - it covers what my students need to know and is written in such a lively style that they want to read it!" Susannah Bowen, Publishing and Communications programme, The University of Melbourne "The most comprehensive and useful tome on book marketing available. It is an indispensable teaching tool and guide." Gian Lombardo, Publisher-in-Residence, Emerson College, USA, and Director, Quale Press "An essential book for every publisher's marketing department." Andrew Welham, Deputy CEO, Octopus Group "An invaluable resource for authors, students and indeed anyone who wants to venture into the writing world." Dr Livi Michael, author and lecturer in Creative Writing "Reinforcing the basics of marketing techniques, and applying them to the book trade, this volume is designed for anyone who wishes to learn how books are marketed." Book News, Library Publication - USA, Spring 2008 "A veritable encyclopaedia of book marketing." "Relevant to such a wide audience. A complete novice could pick this book up and get a tremendous amount out of it[...] and yet it is far from basic." "This useful book would be a valuable addition to the marketing department of any publisher." On Course, Spring 2008
Alison Baverstock began her career in publishing before setting up a marketing consultancy. She was heavily involved in setting up both the Kingston Readers' festival and the MA in Publishing Studies at Kingston University, where she is a Senior Lecturer. She regularly gives seminars on Publishing Studies at various universities and also lectures on Creative Writing. She has written several books, including Marketing Your Book: An Authors Guide and Is There a Book In You?
| SKU | Unavailable |
| ISBN 13 | 9780749450205 |
| ISBN 10 | 0749450207 |
| Title | How to Market Books |
| Author | Alison Baverstock |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 2008-01-03 |
| Number of pages | 336 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |