How to Write Sales Letters that Sell by Drayton Bird

How to Write Sales Letters that Sell by Drayton Bird

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

Drayton Bird is a direct marketing expert named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. In 1977, with two partners, he set up Trenear-Harvey, Bird & Watson, which became the UK's largest DM agency, which he sold in 1984 to Ogilvy and Mather. As international Vice-Chairman and Creative Director, he helped O&M Direct become the world's largest direct marketing agency network, and was elected to the worldwide Ogilvy Group board. Drayton Bird has worked with many of the world's leading brands, including American Express, British Airways, Microsoft, Nestlé, Procter & Gamble, Unilever and Visa. He has also worked with major advertising agency groups, including Y&R, JWT, FCB and Leo Burnett. He now runs Drayton Bird Associates, who work with many firms on direct marketing and other marketing matters.

SKU	Unavailable
ISBN 13	9780749438760
ISBN 10	0749438762
Title	How to Write Sales Letters that Sell
Author	Drayton Bird
Condition	Unavailable
Binding Type	Paperback
Publisher	Kogan Page Ltd
Year published	2002-10-03
Number of pages	320
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable