{"product_id":"iacocca-book-lee-iacocca-9780553251470","title":"Iacocca","description":"He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. \u003cp\u003e\u003c\/p\u003eThe son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn't get mad, he got even. He led a battle for Chrysler's survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. \u003cp\u003e\u003c\/p\u003eIn his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford's reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFrom the Trade Paperback edition.\u003c\/i\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49533672325393,"sku":"GOR002313913","price":23.99,"currency_code":"AUD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49546915905809,"sku":"GOR002972108","price":26.99,"currency_code":"AUD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49666438824209,"sku":"CIN0553251473G","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49667136127249,"sku":"GOR002889950","price":27.99,"currency_code":"AUD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49865935028497,"sku":"CIN0553251473A","price":0.0,"currency_code":"AUD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50190774567185,"sku":"CIN0553251473VG","price":0.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0553251473.jpg?v=1750741648","url":"https:\/\/www.worldofbooks.com\/en-au\/products\/iacocca-book-lee-iacocca-9780553251470","provider":"World of Books ","version":"1.0","type":"link"}