Innovation Management by Allan Afuah

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Innovation Management by Allan Afuah

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Summary

This text addresses the topic of innovation management in response to the increasing number of course in this area offered in strategic management departments. Its multi-funtional, integrative approach includes the contributions of economics, organizational theory, marketing and finance.

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Innovation Management by Allan Afuah

Addressing the topic of innovation management as its core theme, this book was written in response to the increasing number of courses in this area that are usually offered in strategic management departments. Because it is integrative, the book has a multi-functional approach to innovation management, including the important contributions of economics, organizational theory, marketing, and finance. This book is intended for courses in management of innovation, technology management, strategic management.

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SKU Unavailable
ISBN 13 9780195113464
ISBN 10 0195113462
Title Innovation Management
Author Allan Afuah
Condition Unavailable
Binding Type Hardback
Publisher Oxford University Press Inc
Year published 1997-10-23
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.