Innovation Management by Rick Mitchell
Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.
For 10 years, RICK MITCHELL was the Houston Chronicle's country music reviewer. He's the author of Garth Brooks: One of a Kind and Working on a Full Home, and he's been writing about music for almost thirty years. He is based in Houston.
| SKU | Unavailable |
| ISBN 13 | 9781403912602 |
| ISBN 10 | 1403912602 |
| Title | Innovation Management |
| Author | Rick Mitchell |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave USA |
| Year published | 2005-09-01 |
| Number of pages | 384 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |