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Innovations of Kansei Engineering by Mitsuo Nagamachi

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Summary

Elucidates Kansei Engineering, a product development technology based on the customer's feelings and needs. This book defines the technology, its methods, and the developmental process related to designing a product. It shows how to construct the intelligent computer system to support product development using the neural network model.

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Innovations of Kansei Engineering by Mitsuo Nagamachi

Elucidates Kansei Engineering, a product development technology based on the customer's feelings and needs. This book defines the technology, its methods, and the developmental process related to designing a product. It shows how to construct the intelligent computer system to support product development using the neural network model.

The founder of Kansei Engineering, Dr. Mitsuo Nagamachi, Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute, has created more than forty new kansei products from cars, construction machines, home appliances, cosmetics, and bridges. He graduated from Psychology Department, Hiroshima University and obtained Ph.D. in the field of Mathematical Psychology in 1963. In 1970's he started the research of Kansei Engineering and has made MX 5 of Mazda, Liquid Crystal Viewcam of Sharp, Good-Up Bra of Wacoal and other products from the viewpoint of customer-orientation. He consults on Kansei Engineering worldwide and was a Japan Government Prize in 2008 for the foundation of Kansei Engineering and many academic awards from Japan Society of Kansei Engineering. He has published 89 books and 200 articles so far.

Dr. Anitawati Mohd Lokman received her Bachelor of Engineering from a Fukui University, Japan. Her working experience involves industrial attachment in NEC C&C Japan, and 7 years service with Toshiba Electronics manufacturing. She has extensive experience in computer systems and technologies including web systems, and is currently a senior lecturer in systems sciences in Universiti Teknologi MARA Malaysia. She had done her PhD work in the field of Human Computer Interaction with the implementation of Kansei Engineering, under the direct supervision of the founder of Kansei Enigneering, Professor Mitsuo Nagamachi.

SKU Unavailable
ISBN 13 9781138440609
ISBN 10 1138440604
Title Innovations of Kansei Engineering
Author Mitsuo Nagamachi
Series Systems Innovation Book Series
Condition Unavailable
Binding Type Hardback
Publisher CRC Press
Year published 2017-07-27
Number of pages 154
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.