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Interdisciplinary Approaches to Digital Transformation and Innovation by Rocci Luppicini

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Interdisciplinary Approaches to Digital Transformation and Innovation by Rocci Luppicini

Business approaches in today's society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. The Handbook of Research on Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.

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Rocci Luppicini, PhD, is an Associate Professor in the Department of Communication at the University of Ottawa, Canada, and is an expert on digital technologies. He has published eight authored and edited books and over 20 peer-reviewed articles and book chapters in various areas of digital technologies within organizational settings. Dr. Luppicini is also the editor-in-chief of the International Journal of Technoethics, which focuses on areas of human life and society impacted by new technologies.

SKU Unavailable
ISBN 13 9781799851486
ISBN 10 1799851486
Title Interdisciplinary Approaches to Digital Transformation and Innovation
Author Rocci Luppicini
Condition Unavailable
Binding Type Paperback
Publisher IGI Global
Year published 2019-12-27
Number of pages 368
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.