International Marketing Strategy by Frank Bradley

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International Marketing Strategy by Frank Bradley

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Summary

Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

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International Marketing Strategy by Frank Bradley

Illustrating the full range of tasks facing the firm in today's competitive business environment, this book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.

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SKU Unavailable
ISBN 13 9780273686880
ISBN 10 0273686887
Title International Marketing Strategy
Author Frank Bradley
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2004-11-28
Number of pages 440
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.