The Invisible Grail by John Simmons
The one thing that all brands desire is customer affection. They want to be loved. But where do businesses begin their quest? In this work, John Simmons proposes a new approach, demonstrating and analysing the effect of word power through his own experiences, and those of leading brands.
How to make love, not war, with wordsThe Invisible Grail is absolutely chock full of insight and fresh ideas about brands, business and language. -- James Hill, Chairman, Birds Eye Wall's If you are writing for any business, at any level, then please stop now. And do not start again until you have read this book. There's something incredibly persuasive about John Simmons. But he doesn't just persuade us to take more risks with words in business - with The Invisible Grail he shows us how. -- Martin Hennessey, Creative Director, The Writer In prose that's friendly, accessible and highly readable, John Simmons takes the reader on a journey that demonstrates the importance of storytelling - and of the writer, in our business, culture and lives. -- Christina Patterson, Director, the Poetry Society
John Simmons is verbal identity director for Interbrand, the world's leading brand consultancy. Over recent years, he has almost invented the discipline of verbal identity as a natural twin to visual identity. His approach is far from being abstract and theoretical. He is committed to helping people to love words and use them more effectively. His advice, and his example, are widely followed by senior business people, marketing professionals and brand practitioners around the world. His previous book, We, Me Them and It received high praise and recommendations from sources as diverse as the Chairman of Unilever, USA Today, and the magazines Marketing and FHM. John is based in London and travels extensively. Most recently he has been working with Air Products in the US, Orange in the UK, Sasol in South Africa and Guinness globally.
| SKU | Unavailable |
| ISBN 13 | 9781587991561 |
| ISBN 10 | 158799156X |
| Title | The Invisible Grail |
| Author | John Simmons |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cengage Learning, Inc |
| Year published | 2003-06-01 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |