ISE Business Communication: Developing Leaders for a Networked World by Peter Cardon

ISE Business Communication: Developing Leaders for a Networked World by Peter Cardon

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications. Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives. Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.  The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.

Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.

SKU	Unavailable
ISBN 13	9781260571356
ISBN 10	1260571351
Title	ISE Business Communication: Developing Leaders for a Networked World
Author	Peter Cardon
Condition	Unavailable
Binding Type	Paperback
Publisher	McGraw-Hill Education
Year published	2020-03-11
Number of pages	608
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable