It's Not What You Sell, It's What You Stand For by Roy M Spence

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It's Not What You Sell, It's What You Stand For by Roy M Spence

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It's Not What You Sell, It's What You Stand For by Roy M Spence

As one of America's most successful ad execs, Roy Spence is an expert on winning on purpose' - articulating a goal beyond making money that focuses an entire company. A company with purpose is a deeply satisfying place to work - evident in the assuredness of front-line employees, the passion of leaders and the satisfaction of customers. Innovation becomes easier and there's stability even in tough times. Here Spence and Rushing share their insights and case studies to show readers how to discover their own purpose and apply it to everything they do.'

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SKU Unavailable
ISBN 13 9781591842415
ISBN 10 1591842417
Title It's Not What You Sell, It's What You Stand For
Author Roy M Spence
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2009-03-05
Number of pages 318
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.