Jobs to Be Done by Stephen Wunker
Discover profitable new product ideas when you focus on what customers need, not on what they want.
STEPHEN WUNKER worked with Christensen for years, led development of one of the first smartphones, and now runs New Markets Advisors. He has written for Forbes, Harvard Business Review, and The Financial Times. JESSICA WATTMAN is the consultancy's Director of Social Innovation, and DAVID FARBER is a Manager at the Boston-based firm. DAVID FARBER is a Manager at the Boston-based firm.
| SKU | Unavailable |
| ISBN 13 | 9780814438039 |
| ISBN 10 | 0814438032 |
| Title | Jobs to Be Done |
| Author | Stephen Wunker |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | HarperCollins Focus |
| Year published | 2018-04-13 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |