Jugaad Time
Jugaad Time
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Summary
Amit S. Rai shows how urban South Asians employ low-cost technological workarounds and hacks known as jugaad to solve problems, navigate, and resist India's neoliberal ecologies.
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Jugaad Time by Amit S Rai
In India, the practice of jugaad—finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad—as both premodern and postdigital, innovative and oppressive—Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.
"Jugaad Time will be of great interest to an array of scholars of South Asia who are committed to ethnographically and historically examining assemblages of affect, media technologies, and temporalityThe book offers a novel and important opportunity for these scholars to examine how the Global South is implicated in and by innovation studies." -- Anisha Chadha * Visual Anthropology Review *
"Researchers of waste, maintenance, and repair or of the Anthropocene will be interested in jugaad and jugaadus, and Rai’s offering is a welcome challenge to the innovation-dominated framings of consumer capitalist marketing. . . . Even as he emphasizes Indian experiences of jugaad, Rai shows us a way toward wider understandings of how information technologies interlock with contingent and individuated labor to produce the subjectivities of a digital neoliberalism." -- Juris Milestone * Exertions *
"Researchers of waste, maintenance, and repair or of the Anthropocene will be interested in jugaad and jugaadus, and Rai’s offering is a welcome challenge to the innovation-dominated framings of consumer capitalist marketing. . . . Even as he emphasizes Indian experiences of jugaad, Rai shows us a way toward wider understandings of how information technologies interlock with contingent and individuated labor to produce the subjectivities of a digital neoliberalism." -- Juris Milestone * Exertions *
Amit S. Rai is Senior Lecturer in New Media and Communication at the School of Business and Management, Queen Mary University of London. He is the author of Untimely Bollywood: Globalization and India's New Media Assemblage, also published by Duke University Press, and the coeditor of InterMedia in South Asia: The Fourth Screen.
| SKU | Unavailable |
| ISBN 13 | 9781478001102 |
| ISBN 10 | 1478001100 |
| Title | Jugaad Time |
| Author | Amit S Rai |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Duke University Press |
| Year published | 2019-02-15 |
| Number of pages | 232 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |