Justinian's Flea by William Rosen

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Justinian's Flea by William Rosen

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Justinian's Flea by William Rosen

From the acclaimed author of Miracle Cure and The Third Horseman, the epic story of the collision between one of nature's smallest organisms and history's mightiest empire

During the golden age of the Roman Empire, Emperor Justinian reigned over a territory that stretched from Italy to North Africa. It was the zenith of his achievements and the last of them. In 542 AD, the bubonic plague struck. In weeks, the glorious classical world of Justinian had been plunged into the medieval and modern Europe was born.

At its height, five thousand people died every day in Constantinople. Cities were completely depopulated. It was the first pandemic the world had ever known and it left its indelible mark: when the plague finally ended, more than 25 million people were dead. Weaving together history, microbiology, ecology, jurisprudence, theology, and epidemiology, Justinian's Flea is a unique and sweeping account of the little known event that changed the course of a continent.

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WILLIAM ROSEN is chief executive officer of VSA Partners, one of the world's preeminent branding and marketing firms, and former president and chief creative officer of North America at Arc Worldwide, the global marketing company of Leo Burnett Worldwide. Widely recognized as a leader in cross-channel marketing and branding, he has been honored with hundreds of awards around the world and served as president of the jury at the Cannes Lions International Festival of Creativity. LAURENCE MINSKY is associate professor of advertising, Columbia College Chicago, and author or coauthor of numerous books, including Audio Branding: Using Sounds to Build Your Brand and How to Succeed in Advertising When All You Have Is Talent. He is also an award-winning creative director, copywriter, marketing strategist, and consultant focused on creating innovative and effective cross-discipline marketing solutions for such client as Amazon, United Airlines, AARP, and others.
SKU Unavailable
ISBN 13 9780143113812
ISBN 10 014311381X
Title Justinian's Flea
Author William Rosen
Condition Unavailable
Binding Type Paperback
Publisher Penguin Putnam Inc
Year published 2008-07-29
Number of pages 384
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable