Knowing and Making Wine by Emile Peynaud

Knowing and Making Wine by Emile Peynaud

Why should I do business with you. and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

The five fatal flaws of most companies:

- They don't have a competitive advantage but think they do
- They have a competitive advantage but don't know what it is--so they lower prices instead
- They know what their competitive advantage is but neglect to tell clients about it
- They mistake strengths for competitive advantages
- They don't concentrate on competitive advantages when making strategic and operational decisions

The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent--and so did company revenues.

Jack Welch has said, If you don't have a competitive advantage, don't compete. This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.

Emile Peynaud, Docteur--ingenieur, was formerly director in the research department, agronomy and enology station, University of Bordeaux. Since his retirement from active university life, he has continued to act as consultant to approximately a dozen chateaux, wine--cooperatives, and wineries in Spain, Greece, Italy, and Mexico. In addition to his teaching and consultancy work, he is a well known author of nearly 300 scientific articles in specialized reviews as well as a number of books on tasting and enology.

SKU	Unavailable
ISBN 13	9780471881490
ISBN 10	047188149X
Title	Knowing and Making Wine
Author	Emile Peynaud
Condition	Unavailable
Binding Type	Hardback
Publisher	Houghton Mifflin Harcourt Publishing Company
Year published	1984-10-24
Number of pages	416
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable