Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

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Summary

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

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SKU Unavailable
ISBN 13 9780071458979
ISBN 10 0071458972
Title Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Author Brian Carroll
Condition Unavailable
Binding Type Hardback
Publisher McGraw-Hill Education - Europe
Year published 2006-07-16
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.