The Limits to Satisfaction by William Leiss

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The Limits to Satisfaction by William Leiss

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The Limits to Satisfaction by William Leiss

At a time when the supply of resources is a problem, William Leiss analyses demand and consumption. Why do we need so much? Does the ability to choose from such a wide range of commodities give us more satisfaction? Why do we accept being pushed into buying products about which we know little because they promise to give us a particular characteristic - freshness, happiness, sex appeal?

Consumerism and capitalist and socialist industry have reached the point where state power is legitimatized by its ability to increase the number of commodities. A unique culture has been created in which marketing is the main social bond. Values no longer shape and condition needs, wants, desires, or preferences.

Leiss draws on economics, psychology, sociology, and anthropology to show the vagueness of our thought on the relation between nature and culture, desire and reason, needs and commodities. This book raises serious, vital questions for all those concerned about the future of our present society.

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William Leiss has been a professor at seven Canadian universities: Simon Fraser, Calgary, Regina, York, Toronto, Queen's, and Ottawa. He is the author or co-author of eight previous books, including Mad Cows and Mother's Milk (McGill-Queen's, 2004) and In the Chamber of Risks (McGill-Queen's, 2001). For the past twenty years he has been a frequent consultant to government agencies and the private sector on risk management issues.
SKU Unavailable
ISBN 13 9780802062888
ISBN 10 0802062881
Title The Limits to Satisfaction
Author William Leiss
Condition Unavailable
Binding Type Hardback
Publisher University of Toronto Press
Year published 1976-01-01
Number of pages 159
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.