The Logo Design Idea Book by Steven Heller

The Logo Design Idea Book by Steven Heller

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners or anyone curious about logo design

Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs

Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book

Gail Anderson has worked in museums for more than twenty-five years. Previously deputy director of The Mexican Museum, vice president of Museum Management Consultants, and chair of the John F. Kennedy School of Government's Department of Museum Studies. Anderson is now a museum consultant in private practice after graduating from Kennedy University. As a board member of the American Association of Museums (AAM), a member of the national committee that published Quality & Equity: Education and the Public Dimension of Museums, and a long-time board member and past president of the Western Museums Association Board of Directors, she has been active in professional organizations throughout her career. Museum Mission Statements: Creating a Unique Identity, published by AAM, is the editor and a contributing author. She's now working on a comprehensive introductory museum studies literature to complement Rethinking the Museum for AltaMira.

SKU	Unavailable
ISBN 13	9781786274120
ISBN 10	1786274124
Title	The Logo Design Idea Book
Author	Steven Heller
Condition	Unavailable
Binding Type	Paperback
Publisher	Laurence King Publishing
Year published	2019-08-05
Number of pages	128
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.