The Long Tail of Tourism by Alexis Papathanassis

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The Long Tail of Tourism by Alexis Papathanassis

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The Long Tail of Tourism by Alexis Papathanassis

The 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

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Prof. Dr. Alexis Papathanassis specialises on Cruise Management and eTourism at the Bremerhaven University of Applied Sciences. He is also the chairman of the Cruise Research Society and Co-Director of the Institute for Maritime Tourism.

SKU Unavailable
ISBN 13 9783834930620
ISBN 10 3834930628
Title The Long Tail of Tourism
Author Alexis Papathanassis
Condition Unavailable
Binding Type Paperback
Publisher Gabler
Year published 2011-04-18
Number of pages 220
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable