Lovemarks
Lovemarks
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Lovemarks by Kevin Roberts
Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What's needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.--Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as brilliant. He also announced it as the Best Business Book published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, Diamonds in the Mine, is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Kevin Roberts is a recovering video game addict who runs support groups to help others struggling with cyber addiction get their lives back on track. He is a nationally recognized expert on video gaming addiction and a regular conference speaker. Roberts has a background in education and is the developer of a sixteen-module curriculum designed to give those with attention deficit/hyperactivity disorder (ADHD), often a driving factor of video game and internet addiction, the skills they need to succeed. Cyber Junkie is his first book.
| SKU | Unavailable |
| ISBN 13 | 9781576872048 |
| ISBN 10 | 1576872041 |
| Title | Lovemarks |
| Author | Kevin Roberts |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | powerHouse Books,U.S. |
| Year published | 2004-04-01 |
| Number of pages | 215 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |