The Lovemarks Effect by Kevin Roberts

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The Lovemarks Effect by Kevin Roberts

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The Lovemarks Effect by Kevin Roberts

This second book by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, is a follow-up to his bestselling blockbuster, Lovemarks. His first book dropped 'the L word' into the world of ideas, marketing and communication. The effect was electric. Responses ranged from the emotionally inspired to the intellectually inflamed. Shapes in my Heart offers ideas and stories about Lovemarks in action. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks into the hearts of consumers and shoppers.

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SKU Unavailable
ISBN 13 9781576872673
ISBN 10 157687267X
Title The Lovemarks Effect
Author Kevin Roberts
Condition Unavailable
Binding Type Hardback
Publisher powerHouse Books,U.S.
Year published 2007-03-08
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.