Making Ads Pay by John Caples

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Making Ads Pay by John Caples

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Making Ads Pay by John Caples

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor.
SKU Unavailable
ISBN 13 9781607965664
ISBN 10 1607965666
Title Making Ads Pay
Author John Caples
Condition Unavailable
Binding Type Paperback
Publisher www.bnpublishing.com
Year published 2013-02-08
Number of pages 258
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.