The Man Who Lied To His Laptop by Clifford Nass

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The Man Who Lied To His Laptop by Clifford Nass

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The Man Who Lied To His Laptop by Clifford Nass

Books like Predictably Irrational and Sway have revolutionised the way people view human behaviour. Now Professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of people's interactions with computers. Based on decades of research, Nass demonstrates that people treat computers and other devices like people, empathising with them, arguing with them and forming bonds with them. Nass's discoveries provide nothing less than a new blueprint for successful human relationships.

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Thomas M. Nass is Clifford Nass. Storke Professor of Communication between Humans and Interactive Media (CHIMe) Lab at Stanford University. He is a well-known designer, consultant, and keynote speaker who is frequently featured in the media on topics including the effects of multitasking on young minds. He is a resident of Silicon Valley.

SKU Unavailable
ISBN 13 9781617230011
ISBN 10 1617230014
Title The Man Who Lied To His Laptop
Author Clifford Nass
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2010-12-16
Number of pages 230
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.