Management of Event Operations by Julia Tum

Management of Event Operations by Julia Tum

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Summary

Provides an introduction to the management of operations for the event planner and venue provider. Taking a view of an event enterprise, this title links the traditional topics within operations management. It examines quality in the events industry and its effects on customer satisfaction, resource efficiency and event success.

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Management of Event Operations by Julia Tum

The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
The text is written in a concise manner in which there are no wasted wordsConcepts are quickly introduced, explained and related. This brevity makes the text suitable for entry level students into the field. It delivers information students need to know using a straightforward writing style that will encourage them to actually read the text.- Wayne W. Smith, Department of Hospitality and Tourism Management, College of Charleston, Charleston, South Carolina, USA
Julia Tum, Philippa Norton, J. Nevan Wright
SKU Unavailable
ISBN 13 9780750663625
ISBN 10 0750663626
Title Management of Event Operations
Author Julia Tum
Series Events Management
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2005-09-23
Number of pages 304
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable