Market Assessment with OR Applications by Kent Lenci

Market Assessment with OR Applications by Kent Lenci

This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.

Dr Adarsh Anand did his doctorate in the area of Innovation Diffusion Modeling in Marketing and Software Reliability Assessment. Presently he is working as an Assistant Professor in the Department of Operational Research, University of Delhi (INDIA). He has been conferred with Young Promising Researcher in the field of Technology Management and Software Reliability by Society for Reliability Engineering, Quality and Operations Management (SREQOM) in 2012. He is a lifetime member of the Society for Reliability Engineering, Quality and Operations Management (SREQOM). He is also on the editorial board of International Journal of System Assurance and Engineering management (Springer). He has Guest edited several Special Issues for Journals of international repute. He has edited two books namely: "System Reliability Management (Solutions and Technologies)" and "Recent Advancements in Software Reliability Assurance" under the banner of Taylor and Francis (CRC – Press). He has publications in journals of national and international repute. His research interest includes modeling innovation adoption and successive generations in marketing, software reliability growth modelling and social media analysis.

Dr Deepti Aggrawal is currently working as Assistant Professor at USME, Delhi Technological University, India. She obtained her PhD degree from Department of Operational Research, University of Delhi. She was Operations Manager in Axis Bank till she joined as a research scholar in the Department of Operational Research in 2011. Her Research areas include Marketing and Software Reliability. She is a life member of SREQOM and has publications in journals of national and international repute.

Dr Mohini Agarwal is currently working as Assistant Professor at Amity School of Business, Amity University Uttar Pradesh. Prior joining Amity University, she has worked as Assistant Professor at Galgotias University in School of Business. She did her Ph.D. from Department of Operational Research, University of Delhi, Delhi (INDIA). She obtained her B.Sc. (H) Mathematics and M.Sc. in Operational Research degree from University of Delhi, Delhi (INDIA). Her Research areas include Marketing Management and Software Reliability. She is a life time member of SREQOM. She has publications in journals and conferences of national and international repute.

SKU	Unavailable
ISBN 13	9781032176192
ISBN 10	1032176199
Title	Market Assessment with OR Applications
Author	Kent Lenci
Series	Mathematical Engineering Manufacturing And Management Sciences
Condition	Unavailable
Binding Type	Paperback
Publisher	CRC Press
Year published	2021-09-30
Number of pages	124
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.