Marketing An Introduction by Gary Armstrong

Marketing An Introduction by Gary Armstrong

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Summary

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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Marketing An Introduction by Gary Armstrong

The third European edition of this classic text has been updated with the latestideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
SKU Unavailable
ISBN 13 9781292017518
ISBN 10 1292017511
Title Marketing An Introduction
Author Gary Armstrong
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2015-08-06
Number of pages 648
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable