Marketing & Selling Your Handmade Jewelry by Viki Lareau

Marketing & Selling Your Handmade Jewelry by Viki Lareau

Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.

Viki Lareau worked for Nordstrom as well as a chain of bead stores across the United States and Canada. She runs the annual Puget Sound Bead Festival and is the co-owner of The Bead Factory. She lives in Tacoma, Washington.