Marketing by Gary Armstrong

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Marketing by Gary Armstrong

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Summary

For undergraduate courses in Principles of Marketing.   This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

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Marketing by Gary Armstrong

For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

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SKU Unavailable
ISBN 13 9780135153109
ISBN 10 0135153107
Title Marketing
Author Gary Armstrong
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2008-05-15
Number of pages 656
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.