Marketing by Michael R Solomon

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Marketing by Michael R Solomon

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Marketing by Michael R Solomon

Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

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SKU Unavailable
ISBN 13 9780132494021
ISBN 10 0132494027
Title Marketing
Author Michael R Solomon
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2011-03-31
Number of pages 600
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.