Marketing by Sally Dibb

Marketing by Sally Dibb

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Summary

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.

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Marketing by Sally Dibb

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.
SKU Unavailable
ISBN 13 9780395962442
ISBN 10 0395962447
Title Marketing
Author Sally Dibb
Condition Unavailable
Binding Type Paperback
Publisher Houghton Mifflin
Year published 2001-01-01
Number of pages 896
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.