Marketing Communications by Chris Fill

  •
1 1

Marketing Communications by Chris Fill

Checking stock...
Checking stock...
Summary

This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Marketing Communications by Chris Fill

This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.

You might also like


Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing, in the School of Management at Cranfield University.

Chris Fill is Founder and Managing Director of Fill Associates and a former Principal Lecturer in Marketing in the Portsmouth Business School at the University of Portsmouth.

Kelly Page is Lecturer in Marketing and Strategy in the Cardiff Business School at the University of Cardiff.

SKU Unavailable
ISBN 13 9780273655008
ISBN 10 0273655000
Title Marketing Communications
Author Chris Fill
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2001-10-30
Number of pages 840
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.