Marketing Communications by Patrick De Pelsmacker

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Marketing Communications by Patrick De Pelsmacker

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Marketing Communications by Patrick De Pelsmacker

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

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Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University. Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School. Joeri Van den Bergh is co-founder, managing partner and Gen Y expert of InSites Consulting, a global research agency, and author of How Cool Brands Stay Hot.
SKU Unavailable
ISBN 13 9781292135762
ISBN 10 129213576X
Title Marketing Communications
Author Patrick De Pelsmacker
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2017-08-16
Number of pages 648
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.